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E FOR ALL 2008: Keeping Pace with the Broadening Game Audience

The games market is expanding to include new platforms, content and business models, engaging a whole new demographic of gamers. The myth that the typical gamer is a solitary teenager was long ago dispelled. Today's video game enthusiasts are men and women of all ages and from all walks of life, who consider interactive entertainment an integral part of their entertainment diet.

Translation: your pool of potential consumers is quickly expanding




E for All offers consumers the opportunity to experience and test drive the latest and never-before-seen games, while providing exhibitors a perfect mix of casual, family and hardcore gamer attendees.



Innovation Drives Marketing

In 2008, the marketing strategies of last year's E for All launch will be refined and expanded, as the E for All message is taken to the next level. In addition to traditional elements including print advertising, radio, direct mail, email, and online promotions, the power of innovative non-traditional marketing will be reaching out to an even broader demographic.

The wide-range of gamers you most want to meet will be at E for All. Participating in the event offers your company an effective and efficient way to reach them -- E for All is the opportunity to meet your audience, impress them and turn them into your loyal brand advocates.

E for All is about connecting great game companies with gamers and gamers with great games.



Click here to receive additional information on exhibiting at E for All
EXHIBIT SALES EVENT MARKETING
Giovanni Stein
T: 508-424-4864
E: Giovanni_Stein @idg.com		 Ellen Boland (A-L)
T: 508-988-7830
E: Ellen_Boland@idg .com
Michelle Mohr (M-Z)
T: 508-424-4855
E: Michelle_Mohr@idg.com