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Promotional and Media Relations Opportunities

Welcome to E for All! We look forward to working with you to maximize your company's visibility and media exposure at E for All Expo 2008.


The new E for All Media Relations Guide for 2008 outlines the many promotional and media related opportunities available to exhibitors and will be a valuable tool as you plan your media outreach.




DOWNLOAD - Exhibitor Guide To Media Relations



DOWNLOAD - Deadlines For PR Opportunities



Working with Virtual Press Office - Online Press Kits

As part of our efforts to implement business practices that are socially responsible and environmentally conscious, we are pleased to announce that E for All will support a paperless media center this year, eliminating the need for traditional paper press kits. Instead, to meet the needs of our exhibitors, we are partnering with Virtual Press Office who will house your online press kits in the media portion of the E for All web site.

The Virtual Press Office (VPO) is the undisputed leader in tradeshow news targeting, distribution and measurement. VPO was the first to recognize the need for "virtual news rooms" at tradeshows and has continuously developed products to serve exhibitors' specific PR needs at major events.

Aside from being environmentally friendly, electronic press kits are a valuable communication tool that is available to the media year round. Unlike printed press kits, electronic kits require no re-stocking, can be constantly updated and remain available long after the show has ended. Your booth number and all contact information is included in the online press kit, which is proactively distributed to the media. In addition, VPO will provide online usage reports measuring the opinion leaders that requested and reviewed your materials.


Consider the following with regard to VPO vs. traditional press kits:

  • The cost of VPO is typically 1/3 the cost of traditional press kit production
  • Information sent to the press via VPO is measurable - VPO will provide measurement reports for press releases, providing exhibitors with valuable ROI
  • Using VPO is an environmentally friendly way of providing media with information
  • Information posted on the VPO portion of the E for All web site is available year round, as opposed to the days of the event
  • Journalists are getting their info online - not from press kits

For a one-time charge of $575, VPO offers:

  • An upload of up to (6) documents of any length (releases, backgrounders, photos, etc.)
  • Proactive distribution to pre-registered media via the VPO release on demand service
  • Online usage report measuring the opinion leaders that requested and reviewed your materials
  • Archival of press kit on the event web site for one year
  • Link to your company's home page
  • PR contact listing

To order your VPO service, please contact Allie Schick at allie@vpoinc.com


There will be an area within the media center for CD-ROM's and thumb drives. Exhibitors who bring traditional paper press kits to the show will be asked to keep them in their booths. If there are any questions or concerns, please don't hesitate to contact the E for All media relations team at PR@eforallexpo.com



If you have any promotional or media related questions, please contact:


Charlotte McCormack
IDG World Expo
(508) 424-4837
Charlotte_McCormack@idg.com